FRUITY JUICE

A fun, friendly juice box that inspires us all to go ahead and “grab a slice!” Each bundle of juice contains eight individual boxes that circle together to form a whole fruit. Once a juice box is removed from the bunch, the fresh slice illustrates the flavor of the juice contained inside as well as clearly showing the nutritional facts. The wedge shape of the boxes allows for the accommodations of both large and small hands, making the experience enjoyable for children and the child in us all.

Inspiration

My inspiration for the juice box packaging came from an understanding that children appreciate and crave creative playtime. I wanted to nurture a childhood curiosity and draw inspiration from the natural source of the juice, far from the standard and artificial rectangular boxes often found on store shelves. The final package gives children a way to learn about where their juice comes from while offering parents the ability to give their young ones a healthy alternative.

Packaging

The exterior of the package reflects the skin of the fruit while the individual boxes (“slices”) showoff the inside. From a consumer standpoint as well, the modularity of the final packaging had to remain to allow for the product to be stacked within store shelves.

Branding & Identity

The logo was inspired by the circular shape of the packaging with the slight hint of a “slice” or box being removed from the whole bunch. The colors are borrowed from the various flavor options.